Increasing Your Business, One Pin at a Time
While you may still view Pinterest as the DIYer’s and super mom’s place to store recipes and new project ideas, you may want to revisit the new social media platform that seems to making waves in the...
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Put On Your Google Goggles* When Analyzing Your Search Engine Optimization...
Recently, a prospective client called me panicked. Their Google Analytics code wasn’t correctly reporting their traffic and their bounce rate was 100%. Their concern was that Google would see this and...
View ArticleTurbulence Ahead: Panda Update Expected to Crawl in Friday, March 15 OR...
According to Matt Cutts, we are in for another Panda update today or Monday. What can we expect? Of course there is never a definitive answer from the top dog, however we can speculate that since Panda...
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Bing It On – The Real Results!
Amid a large TV campaign, BingItOn.com is working to prove that ‘Bing.com’ is worth much more than it’s all time high of 16.7%, which pales in comparison to Google’s mighty 67.5%. A tall order indeed....
View ArticleWhat’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags
A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for...
View ArticleGet Your Blog on: Tips on Blogging Effectively
It’s no secret that blogging helps support SEO efforts. Blogging can be a natural way to create original content that targets your keywords and can help you establish a following on the web. Building a...
View ArticleThe Small Business’s Secret to Page 1 : Local Listing Optimization
In my most recent post, I discussed the recent changes Google is placing on it’s search results when it comes to local business. A recent study done by Google showed numbers that could not ignore. 84%...
View Article6 Internet Marketing Skills in Increasing Demand (& 2 Losing Steam)
As Google continues to update its algorithm and social networks such as Facebook gain popularity, we can expect the demand for various skills to change accordingly. No one knows who’s going to be the...
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Google Local Listings Get Personal
It’s become increasingly apparent that Google is placing more value in the local business, as we have watched the local listings take up more and more space on Page 1. At this point, it should be a no...
View ArticleThe FTC and the Future of PPC
The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said...
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Social Media Important to SEO Now More than Ever
I know I’ve tooted this horn before in a previous blog, but a recent study by Ascent2 has demonstrated that 50% of companies who are having a tough time with SEO are not integrating social media with...
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Test Webpages with Google Analytics Content Experiments
Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to...
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Guerrilla Marketing for the Small Business
If you’re a small business owner, you’ll have thought about advertising at some point. When it comes to marketing ideas for your small business, you may be forced to think outside of the box. Not...
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Does Page Speed Matter?
The Google Developer’s Tool PageSpeed Insights got an update yesterday, now welcoming users with the message “Make your web pages fast on all devices”. Webmasters (and white hat SEO companies… I’ll...
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DoFollow Links and Social Media
As we have talked about before, social media is integral to the continued success of an SEO campaign. Not only is it a fantastic method for raising brand awareness and increasing traffic to your site,...
View ArticleWhat is Social Bookmarking?
When talking about SEO and search engine marketing, the term “social bookmarking” gets bandied about a lot. So what exactly is social bookmarking and how can it help your site rank better on Google?...
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Managing Social Media Profiles
OK, so you’ve made the jump into social media and have set up your Facebook, Twitter, Google+ and LinkedIn profiles for your business/website. Now it’s time to post on your profiles– but wait…what...
View ArticleMatt Cutts Announces New Link Reports in Webmaster Tools
On August 8th, Google announced the addition of the Manual Action Tool in Google Webmaster Tools. This week, they have also announced another update to the way in which links are reported. It seems...
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Improve Your SEO Campaign: Part 1 – Your Web Design
My last blog introduced my new mini blog series, “Improving The Foundation of your SEO Campaign.” This week we focus on the first of four fundamental steps to make sure you have the strongest possible...
View ArticleImprove User Experience with Breadcrumb Navigation
When structuring the navigation on your website, you may want to consider using breadcrumb navigation. So what is breadcrumb navigation and how can it improve SEO for your website? The name “breadcrumb...
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